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Privacy Policy - EkDeep

INFORMATION COLLECTION AND USE

This Privacy Policy ('Policy') covers Ekdeep’s treatment of personally identifiable information that Ekdeep collects when you are on the Ekdeep site, and when you use Ekdeep’s services. This policy also covers Ekdeep’s treatment of any personally identifiable information that Ekdeep’s business partners authorisedly share with Ekdeep . This policy does not apply to the practices of companies that Ekdeep does not own or control or to people that Ekdeep does not employ or manage. By using the website ‘Ekdeep .com’ (“Ekdeep ”), you agree to the collection and use of information in accordance with this policy. Ekdeep collects personally identifiable information when you register for an Ekdeep account, when you use certain Ekdeep products or services, when you visit Ekdeep pages, and when you enter promotions offered by Ekdeep. Ekdeep may also receive personally identifiable information from our business partners. Once you register with Ekdeep and sign in to our services, you are not anonymous to us. During registration, you may be requested to register your mobile phone and email id, pager, or other devices to receive text messages, notifications, and other services to your wireless device. By registration you authorize us to send sms/email alerts to you for your login details and any other service requirements, including some advertising messages/emails from us. Further, by using the website and/or registering yourself at Ekdeep .com for the reasons above-mentioned, and/or purchasing an Ekdeep product or service, you authorize us, as also our affiliates and our associate partners to contact you via email, phone-call, sms or direct mail and offer you additional services, basis the product you have opted for, impart product knowledge on the same, offer promotional offers running on website and other offers offered by the associated third parties, etc. For the aforementioned purposes, as also other permissible legal use, personally identifiable information may be collected and shared. Irrespective of you having registered yourself under DND or DNC or NCPR service, you still authorize us to give you a call from Ekdeep , our affiliates and associate partners for the above-mentioned purposes. Ekdeep will not share your personally identifiable information to anyone other than as specifically noted herein. Notwithstanding the foregoing, Ekdeep may share and/or transfer your personally identifiable information to an affiliate and/or associate partner/business partner. Ekdeep may also share and/or transfer your personally identifiable information to any successor-in-interest as a result of a sale of any part of Ekdeep’s business or upon the merger, reorganization or consolidation of Ekdeep with another entity resulting in Ekdeep not being the surviving entity. For the purposes of this paragraph, 'affiliate' shall mean any person, directly or indirectly, through one or more intermediaries, who controls, is controlled by or is under common control with, Ekdeep . The term 'control,' as used in the immediately preceding sentence, shall mean possessing the power, directly or indirectly, through the exercise of voting rights, contractual rights or otherwise, to direct or cause the direction of the management or policies of the controlled person.

LOG DATA

Like many site operators, we collect information that your browser sends ('Log Data') whenever you visit Ekdeep . This Log Data may include information such as your computer's Internet Protocol ('IP') address, browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages and other statistics. In addition, we may use third party services such as Google Analytics that collect, monitor and analyze this.

THIRD PARTY ADVERTISING

We may use third-party advertising companies and/or ad agencies to serve ads when you visit our Web site. These companies may use information (excluding your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you. They may collect anonymous information about your visits to our website, and your interaction with our products and services. They may also use information about your visits to this and other websites to target advertisements for goods and services. This anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major websites. No personally identifiable information is collected or used in this process.

LEGAL

We strictly follow the norms of non-disclosure and any agreement thereof. It is our endeavor to ensure that the websites linked to us are safe and secure. However we have no control over third-party websites. Further, given our legal responsibilities to Statutory Authorities and Regulators, there may be situations or processes when we may be required to share your information with such Authorities/Regulators.

OTHER SITES

There might be affiliates or other sites linked to our website. Personal information that you provide to those sites are not our property. The affiliated sites may have different privacy practices and we encourage you to read their privacy policies. These sites may place their cookies or other files on your computer, collect data or solicit personal information.

CHANGES IN THIS POLICY

This Privacy Policy is effective as of 1st January 2025 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page. We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy. If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

AGE OF CONSENT

By using this site, you represent that you are at least the age of majority in your state of residence, or that you are the age of majority in your state of residence and you have given us your consent to allow any of your minor dependents to use this site.

DISCLAIMER

Visitors to this website/portal and every third-party are hereby informed that whilst the owners of this website/portal, viz Ekdeep Tech LLP. (“EkDeep”), take care to ensure the accuracy of the Content, to the extent permitted by law, Ekdeep assumes no legal liability for and does not warrant that the information contained on this website is accurate or complete, or that these web pages will be free from errors or that its availability will be uninterrupted and Ekdeep hereby expressly disclaims and excludes all express and implied warranties, terms or conditions not stated herein, so far as such exclusion or disclaimer is permitted under the applicable law. Ekdeep excludes all liability to any person for any loss or damage caused by any errors or omissions, whether such errors or omissions result from negligence, accident or any other cause, but this disclaimer is without prejudice to any claims for fraudulent misrepresentation, personal injuries or death. You expressly agree that your use of, or inability to use, the service is at your sole risk. You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you. In no case shall Ekdeep , our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation to lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Not-withstanding anything mentioned before, we reserve the right to contact you via any mechanisms, not limited to email, sms, or phone-calls, to solicit feedback of your experience and to provide any additional services that you would be eligible for, either as a customer or as a visitor. We are not liable for any damages occurring to you as part of feedback solicitation and additional service provision. We use cookies and other technologies such as pixel tags and clear gifs to store certain types of information each time you visit any page on our website. Cookies enable this website to recognize the information you have consented to give to this website and help us determine what portions of this website are most appropriate for your professional needs. We may also use cookies to serve advertising banners to you. These banners may be served by us or by a third-party on our behalf. These cookies will not contain any personal information. Whether you want your web browser to accept cookies or not is up to you. If you haven't changed your computer's settings, most likely your browser already accepts cookies. If you choose to decline cookies, you may not be able to fully experience all features of the website. You can also delete your browser cookies or disable them entirely. But this may significantly impact your experience with our website and may make parts of our website non-functional or inaccessible. We recommend that you leave them turned on.

PRIVACY TERMS

You hereby acknowledge and agree that EKDEEP can collect, hold, use and transfer your personal data in accordance with these Privacy Terms available at https://www.Ekdeep .com/privacy-policy. The manner of collection, usage, processing and storage of your personal data will be as under:

  1. Type of information collected: EKDEEP collects/will collect such information that is necessary for the specified and lawfol purposes of rendering the Ekdeep Services and EKDEEP will not further process the same in a manner that is inconsistent with the said purposes. Further, EKDEEP does not transfer, sell or subject your information/data to any other purpose, other than for the limited purpose of promoting the business carried by EKDEEP . EKDEEP may collect the following types of information
  2. Information captured while using/browsing Ekdeep App
    1. Device Type – MOBILE
    2. Device Price
    3. Brand
    4. Model
    5. SKU
    6. IMEI
  3. Information Collected from Third Parties:
    1. EKDEEP may, upon receiving your consent, request certain third parties to provide information about you to further personalize your experience on Ekdeep App, and provide certain services that cannot be accessed by all users of the Ekdeep App.
    2. EKDEEP may collect your credit related information (e.g. credit score) from third parties (e.g. Credit Information Companies/Information Utilities/Account Aggregators) under a contract.
    3. EKDEEP may receive Your additional information, such as
      (i) information to help detect fraud and safety issues, from third party service providers and/or partners, and
      (ii) information about you and your activities through partnerships, or about your experiences and interactions from EKDEEP partner networks.
  4. Information provided by You:
    1. When you commence using the Ekdeep App / Ekdeep Services, EKDEEP may ask you to provide certain information as part of the registration process/login process/sign-up process, and in the course of your interface with the Ekdeep App and while availing Ekdeep Services, EKDEEP may collect the information through various online sources, registration forms, contact us forms, or when you interact with the support team of EKDEEP
    2. At the time of registration/login/ sign-up to the Ekdeep App and/or while availing the Ekdeep Services, EKDEEP may ask including but not limited the following information:
      (i) Name (First Name, Middle Name and Last Name);
      (ii) Mobile Number;
      (iii) Email ID;
      (iv) Date of Birth;
      (v) PAN
      (vi) Documents as may be required for KYC Compliance of law/regulation;
      (vii) Such other details/documents as may be deemed necessary by EKDEEP from time to time.
    3. Pursuant to the features of the Ekdeep App or the nature of Ekdeep Services availed by you, from time to time, EKDEEP may seek additional information including address, payment or banking information, bank account details and any other governmental identification numbers or documents, in accordance with the applicable law. You may choose to provide such additional information, if You choose to avail the relevant feature of the Ekdeep App and/or the Ekdeep Services.
  5. How the collected Information is used:
    1. Your information is collected for providing better service in respect of Ekdeep Services to you, and to comply with Applicable Laws / regulations (if any). You hereby agree and acknowledge that EKDEEP may, to the extent permitted by Applicable Law/regulations, share or process your information in connection with the Ekdeep Services collected by EKDEEP from you while accessing the Ekdeep App, with its group companies, subsidiaries, Affiliates, service provider, agencies and/or any third party, including but not limited to, for the purposes, such as, to complete the transaction initiated by you, to render service to you and/or to enhance the Ekdeep Services for you, to offer new products etc in terms of manner of such collection, usage and storage is governed by the Privacy Terms stated herein.
    2. To curate/optimize loan/Ekdeep Services, related offers and rewards customized for you;
      1. To curate specific financial products/other products for you based on your past financial behaviour.
      2. To improve the Ekdeep Services, EKDEEP may also collect other types of information which are not directly or indirectly linked to you and which are aggregated, anonymized or de-identified, as the case may be.
      3. To improve the Ekdeep Services, EKDEEP may also collect other types of information which are not directly or indirectly linked to you and which is aggregated, anonymized or de-identified, as the case may be
      4. Providing, processing, maintaining, improving and developing Ekdeep App / Ekdeep Services for you.
      5. Communicating you about Ekdeep App / Ekdeep Services, or addressing any general queries, such as updates, support, or information about our events or notices.
      6. Conducting marketing related activities, such as providing marketing and promotional materials.
      7. Analysing statistical information about the use of Ekdeep App to improve Ekdeep Services.
      8. viii. Storing and maintaining your information for complying with its obligations under Applicable Law
  6. Following is an illustrative list of activities (which are inclusive only, but not exhaustive in nature) whereby EKDEEP may further use your information for:
    1. Identifying devices: Device related information and application related information may be used to identify Devices when you use/access Ekdeep App
    2. Verification: EKDEEP uses information to verify your identity.
    3. Managing risks and conducting anti-fraud checks: Device related information location and information may be used to control risk, detect fraud and provide better services to you;
    4. Diagnosing service failures: Logs information may be used to help diagnose service or technical problems and maintain security.
    5. Conducting data analysis: Device related information and application related information may be used to analyse and develop statistical information on use of EKDEEP services to improve the quality of services provided to you;
    6. Improve experience: EKDEEP may analyse your usage data availed from Ekdeep App to improve its product/service offerings /experience for you.
    7. Collect your feedback: In order to follow up on the feedback that you have chosen to provide, EKDEEP may correspond with you for utilising the information provided and may keep records of the same.
    8. Sending notices: From time to time, EKDEEP may use your information to send important notices, such as communications about changes to the terms, conditions, and policies.
    EKDEEP may utilise your name, phone number and email address to promote marketing of its various products & services. You shall have the right to opt out from receiving promotional communications from EKDEEP by sending an email to grievanceredressal@onsite.co.in

DATA RETENTION

Ekdeep’s lending Service platform shall retain and store customer information and financial transaction data in a secure and lawful manner for a period of 10 years. In some exception data cases (like Audits, Customer Complaints etc) can be stored for a longer time period.

DATA ENCRYPTION

Ekdeep’s lending Service platform employs robust data encryption measures for customer information both in transit and at rest. This includes but is not limited to encryption of sensitive data, including account numbers, personal identification data, and transaction records.
The Data Controller shall use industry-standard encryption protocols and algorithms to safeguard customer information from unauthorized access. The encryption keys shall be stored and managed securely.